Cookies Policy

This Cookie Policy explains how THOR – The House of Rose uses cookies and similar tracking technologies on www.thehouseofrose.com. It should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device by a website you visit. They help the site function, remember your preferences, and collect information about how visitors use the site. Cookies set by this website are called ‘first-party cookies.’ Cookies set by other companies through our site are called ‘third-party cookies.’

We also use other similar technologies such as web beacons (clear GIFs), pixel tags, and local storage objects, which function comparably to cookies. This policy covers all such technologies.

2. Categories of Cookies We Use

We use the following categories of cookies. Your choices for each category are managed through our Consent Management Platform (see Section 4).

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They enable core features such as session management, security, and access to protected areas. They cannot be disabled through our consent tool, because doing so would cause the site to malfunction. They do not collect personal information for marketing purposes.

• Session authentication and login state
• Shopping cart and checkout functions
• Security and fraud prevention
• Load balancing

2.2 Functional (Preference) Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language preference, timezone, or previously entered form data. Disabling them may reduce functionality but will not prevent you from using the site.

2.3 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting aggregated, anonymized information about pages visited, time spent, traffic sources, and navigation paths. We use this information to improve site performance and content. We use the following analytics services:

• Google Analytics 4 (anonymized IP; data processing agreement in place)

2.4 Marketing and Targeting Cookies

These cookies track your browsing activity across websites to build a profile of your interests and display relevant advertising. They are set with your prior consent. We use the following marketing services:

• Meta Pixel
• Google Ads Remarketing
• Email Marketing

You may opt out of interest-based advertising through the Network Advertising Initiative at optout.networkadvertising.org, the Digital Advertising Alliance at optout.aboutads.info, or your browser’s privacy settings.

3. Cookie Inventory Table

The table below lists the specific cookies currently in use on our site. This inventory is updated whenever cookies are added or changed.

4. Managing Your Cookie Preferences

When you first visit our website, a cookie consent banner will appear. You may accept all cookies, reject non-essential cookies, or customize your choices by category. You may update your preferences at any time by clicking ‘Cookie Settings’ in the footer of our website.

Your preferences are stored in a consent cookie on your device. If you clear your cookies or use a different browser or device, you will be asked for your preferences again.

Global Privacy Control (GPC): if your browser sends a GPC signal, we treat it as an opt-out of non-essential cookies and any sale or sharing of personal data, consistent with applicable law.

5. Browser Controls

You can also control cookies through your browser settings. The following links explain how:

• Chrome: support.google.com/chrome/answer/95647
• Firefox: support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
• Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
• Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge

Blocking all cookies through your browser settings will impair the functionality of most websites, including ours.

6. Third-Party Privacy Policies

Third-party services operating on our site, including Google Analytics and advertising platforms, have their own privacy and cookie policies governing their data practices. We encourage you to review those policies directly. We are not responsible for third-party data practices beyond our contractual agreements with those providers.

7. No Flash Cookies or Locally Shared Objects

We do not use Adobe Flash cookies (Local Shared Objects) or any similar legacy technology on this website.

8. Cookies and Personal Data

Where cookies collect or are linked to personal information (such as IP addresses processed for analytics), that data is handled in accordance with our Privacy Policy, which describes your rights and how we protect your information.

9. Changes to This Policy

We may update this Cookie Policy when we add new technologies or third-party services, or when applicable law changes. The revised policy will be posted here with an updated effective date. Material changes will be communicated through our consent banner.

10. Contact Us

For questions about our use of cookies:

THOR – The House of Rose d/b/a The Amplified Group, LLC
99 Grayroack Road
Clinton, New Jersey 08809
Email: [terry @ the house of rose.com ]
Phone: 908 – 200 – 8678
Website: www.thehouseofrose.com/contact-us