I’m excited to share a recent feature that explores one of the biggest shifts happening in women’s health today: the rise of protein as a core pillar of strength, energy, and longevity — far beyond its old “gym bro” stereotype.

For decades, women were encouraged to eat less, shrink down, and choose “light” or “low-fat” everything. Protein was treated like someone else’s category. But today, the conversation has changed — and I’m proud to contribute to this cultural reset.

In the article, I share why more women are moving away from the pressure to get smaller and instead asking a far more powerful question: “How do I get stronger?”
From cognitive function and hormone balance to muscle preservation and satiety, protein is finally being recognized as essential — not optional.

The feature explores:

• Why protein is no longer just for athletes

• How women over 40 benefit from higher protein intake — especially during hormonal shifts

• The evolution of smarter, more inclusive protein products

• Why strength, not thinness, is becoming the new standard of health

• Common myths still holding women back — and what the science actually shows

If you’re curious about how protein supports everything from mood and metabolism to energy and body composition, this is a powerful read.

👉 Read the full article here: From muscle to mainstream: protein supplements are shedding their ‘gym bro’ reputation and gaining popularity among women, with Addison Rae, Khloé Kardashian and Venus Williams all launching lines