Food cravings occur in response to emotional triggers. Instead of acknowledging and dealing with strong feelings, emotional eaters use food to distract themselves from addressing their feelings. The loss of willpower in overeating often causes feelings of guilt and shame, which are emotional triggers in themselves.

Terry Tateossian is a Menopause Lifestyle Medicine Coach, Certified Personal Trainer & Nutritionist and the Founder of THOR: The House of Rose, a wellness brand serving women over 40 through retreats, coaching, macro-nutrition and community. As 25-year founder and entrepreneur, Terry spent two and a half decades building and running successful start-up businesses, an experience that put her on the front line of founder burnout long before she could name it. After facing serious health challenges, early onset menopause, and emotional eating while running her agency and raising two children, Terry rebuilt her health in her 40s and lost more than 80 pounds through evidence-based nutrition, training, and mindset work. Today, she helps women get strong, improve confidence, support hormone health, and create a stronger second half of life. Terry has been featured in major media outlets and is available for podcasts, expert commentary, brand collaborations, and speaking engagements on midlife health, reinvention, emotional eating, menopause wellness, and strength training for longevity. Get her free macro calculator (her cookbook companion) to start your journey to back to health.
By Team THOR