I’m excited to share a recent feature that explores one of the biggest shifts happening in women’s health today: the rise of protein as a core pillar of strength, energy, and longevity — far beyond its old “gym bro” stereotype.

For decades, women were encouraged to eat less, shrink down, and choose “light” or “low-fat” everything. Protein was treated like someone else’s category. But today, the conversation has changed — and I’m proud to contribute to this cultural reset.

In the article, I share why more women are moving away from the pressure to get smaller and instead asking a far more powerful question: “How do I get stronger?”
From cognitive function and hormone balance to muscle preservation and satiety, protein is finally being recognized as essential — not optional.

The feature explores:

  • Why protein is no longer just for athletes

  • How women over 40 benefit from higher protein intake — especially during hormonal shifts

  • The evolution of smarter, more inclusive protein products

  • Why strength, not thinness, is becoming the new standard of health

  • Common myths still holding women back — and what the science actually shows

If you’re curious about how protein supports everything from mood and metabolism to energy and body composition, this is a powerful read.

👉 Read the full article here: From muscle to mainstream: protein supplements are shedding their ‘gym bro’ reputation and gaining popularity among women, with Addison Rae, Khloé Kardashian and Venus Williams all launching lines

author
Terry Tateossian
Menopause Lifestyle Medicine Coach, CPT & Nutritionist

Terry Tateossian is a Menopause Lifestyle Medicine Coach and the Founder of THOR: The House of Rose, a wellness brand serving women over 40 through retreats, coaching, macro-nutrition and community. After facing serious health challenges, early perimenopause, burnout, and emotional eating while running a successful agency and raising two children, Terry rebuilt her health in her 40s and lost more than 80 pounds through evidence-based nutrition, training, and mindset work.
Today, she helps women build muscle, improve confidence, support hormone health, and create a stronger second half of life.
Terry has been featured in major media outlets and is available for podcasts, expert commentary, brand collaborations, and speaking engagements on midlife health, reinvention, emotional eating, menopause wellness, and strength training for longevity. Get her free macro calculator for her cookbook here.

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