Episode Description
What happens when you bring the same mindset you used to build a business into your health?
I recently joined Ivy Slater on Her Success Story for an honest conversation about personal transformation, burnout, health, and the journey that led me to create THOR: The House of Rose.
After years in technology, digital marketing, and entrepreneurship, I found myself facing serious health challenges, early perimenopause, and burnout while raising two children and running a successful agency.
I eventually realized that I needed to stop treating my health as something I could put off—and start becoming the CEO of my own health.
In this episode, we talk about:
- My transition from technology and entrepreneurship into health and wellness
- The health challenges that forced me to rethink how I was living
- Why asking for help and working with a coach can reveal blind spots
- How I applied an entrepreneurial and engineering mindset to my health
- The inspiration behind THOR: The House of Rose
- Why women over 40 deserve a different approach to health, strength, and wellbeing
THOR was born from my own transformation and my belief that midlife isn’t about slowing down. It’s an opportunity to become stronger, healthier, and more connected to who you truly are.
Your health is your greatest asset. It’s time to take ownership of it.
Links:
Host: Ivy Slater from Her Success Story

Terry Tateossian is a Menopause Lifestyle Medicine Coach, Certified Personal Trainer & Nutritionist and the Founder of THOR: The House of Rose, a wellness brand serving women over 40 through retreats, coaching, macro-nutrition and community. As 25-year founder and entrepreneur, Terry spent two and a half decades building and running successful start-up businesses, an experience that put her on the front line of founder burnout long before she could name it. After facing serious health challenges, early onset menopause, and emotional eating while running her agency and raising two children, Terry rebuilt her health in her 40s and lost more than 80 pounds through evidence-based nutrition, training, and mindset work. Today, she helps women get strong, improve confidence, support hormone health, and create a stronger second half of life. Terry has been featured in major media outlets and is available for podcasts, expert commentary, brand collaborations, and speaking engagements on midlife health, reinvention, emotional eating, menopause wellness, and strength training for longevity. Get her free macro calculator (her cookbook companion) to start your journey to back to health.
By Ashley




